Privacy Policy
Last updated: 23 April 2026
AMP Intelligence is the trading name of AMP Consulting Group Ltd (company number 16847900), registered in England and Wales with its registered office at 168 Church Road, Hove, United Kingdom, BN3 2DL.
This Privacy Policy explains how we collect, use and protect personal information when you use this website or contact us through it.
1. Who we are
For the purposes of UK data protection law, AMP Consulting Group Ltd is the controller of the personal information collected through this website.
If you have any questions about this Privacy Policy or how your information is handled, you can contact:
Email: pete@ampintelligence.co.uk
Registered office: 168 Church Road, Hove, United Kingdom, BN3 2DL
2. What information we collect
We may collect and process the following personal information:
- ▪your name;
- ▪your email address;
- ▪your phone number, if you choose to provide it;
- ▪your company name;
- ▪the contents of any message or enquiry you submit;
- ▪limited technical information needed to operate the website and process form submissions securely.
We do not use this website to collect behavioural analytics, advertising data, or profiling data.
3. How we collect your information
We collect personal information when:
- ▪you submit an enquiry through the website contact form;
- ▪you email us directly;
- ▪you otherwise contact us about our services.
4. Why we use your information
We use your information to:
- ▪respond to your enquiry;
- ▪communicate with you about potential services;
- ▪keep a record of enquiries and business communications;
- ▪protect the website and form functionality against spam or misuse;
- ▪comply with legal or regulatory obligations where required.
5. Lawful basis for processing
We rely on the following lawful bases under UK GDPR, depending on the context:
Legitimate interests: to respond to business enquiries, manage communications, and run the website securely and effectively.
Contract: where processing is necessary to take steps at your request before entering into a contract, or to perform a contract with you.
Legal obligation: where we need to retain or disclose information to comply with applicable law, regulation, or legal process.
6. Cookies and website technology
This website does not use analytics cookies, advertising cookies, tracking pixels, or behavioural profiling tools.
The site uses essential technical functionality only. This may include strictly necessary technologies required for website operation or secure form submission.
Because these technologies are used only where necessary for the site or form functionality to work, we do not currently operate a cookie consent banner.
If this changes in future, this Privacy Policy will be updated and any required consent mechanism will be added.
7. Who we share your information with
We only share personal information where necessary and appropriate, including with:
- ▪website and hosting providers supporting this website;
- ▪form handling or technical service providers needed to receive and process enquiries;
- ▪professional advisers where necessary;
- ▪regulators, law enforcement, courts, or other authorities where we are legally required to do so.
We do not sell your personal information.
8. How long we keep your information
We keep enquiry information only for as long as reasonably necessary for business administration, record-keeping, legal, or regulatory purposes.
If your enquiry does not lead to a client relationship, we will generally aim not to keep it for longer than 12 months, unless there is a legitimate reason to retain it for longer.
If you become a client, retention will be handled in line with our client records and contractual documentation.
9. Your rights
Under UK data protection law, you may have the right to:
- ▪request access to your personal information;
- ▪request correction of inaccurate personal information;
- ▪request deletion of your information in certain circumstances;
- ▪object to or restrict certain types of processing;
- ▪request transfer of your information where applicable;
- ▪complain to the Information Commissioner's Office (ICO).
You can find out more about your rights on the ICO website.
10. How to complain
If you have concerns about how your information is handled, please contact us first and we will try to resolve the issue.
You also have the right to complain to the Information Commissioner's Office:
Website: ico.org.uk
Telephone: 0303 123 1113
11. Changes to this policy
We may update this Privacy Policy from time to time. Any material changes will be reflected on this page, together with the updated revision date.
